Artisan bread - a fresh loaf consumed immediately after baking for ultimate yumminess. Wreath, plaits, sticks and swirls. Personalise and style your loaf your way. 
 
Want to know <a href="/baking-tips/how-to-plait-a-loaf">how to plait a loaf</a>? <a href="/baking-tips/how-to-shape-bagels">How to shape bagels</a>? We have the bread toolkit, full of hints, tips and artisan bread recipes to help you on your artisan bread baking journey. You will be popping out pretzels and pinwheels before you know it.

Artisan

Artisan bread - a fresh loaf consumed immediately after baking for ultimate yumminess. Wreath, plaits, sticks and swirls. Personalise and style your loaf your…

Artisan Recipes

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Bread & Dough

Cookie, Oreo & Brownie Layered Cake with a slice cut out of it. 

Cake Recipes

Top view of Rainbow Meringues in a bowl, with Rainbow Meringues scattered around next to a bag of silver spoon caster sugar

Confectionery

Side on view of a stack of vegan and gluten free chocolate chip cookies

Cookies & Biscuits

Nutella Cupcakes with glass bottle of milk in the background

Cupcakes & Muffins

2 glass jars of eton mess, raspberries, edible flowers and vanilla extract

Desserts

Bowl of ice cream, apple and slices, brown sugar packet

Ice Cream & Lollies

Icing & Buttercream

Jams & Spreads

Stack of American pancakes drizzled with maple syrup and topped with fresh berries

Pancakes, Crepes & Waffles

Pastries, Pies & Tarts

scone with strawberries and cream on a plate 

Scone and Shortcake Recipes

Sweet Sauces

Salted Caramel Cookie Traybake pieces stacked on top of each other with a hand reaching for the top piece. A bottle of milk in the background and jar of caramel sauce in the foreground

Traybake Recipes

Pop tarts decorated with biscoff, chocolate and pink icing with sprinkles. 

Air Fryer Pop Tarts

Individual Eton Mess

Mini chocolate cupcake with a bite taken out of it and the cupcake case peeled back

Tiramisu Mini Treats

Recipes

Tips & Tricks

Allinson's

A top down view of chocolate brownies next to a packet of Billington's Dark Muscovado Sugar

Billington’s

Nielsen Massey Vanilla Extract being added to Vanilla Extract Cupcakes mixture

Nielsen-Massey

Silver Spoon

Our Brands

Why not try this handbaked traditional white loaf, make it for lunch or for breakfast.

Hand Baked Traditional White Loaf

Our Wholemeal Bagels are a real crowd-pleaser, and a wonderful addition to any weekend brunch.

Wholemeal Bagels

We love sweet bread bakes and our Cinnamon and Raisin Swirl made with Allinson's white dough has to be a firm favourite here at Baking Mad. Great for confident bread bakers, this bread is really rewarding to bake and slice open to discover the swirling whirling insides thanks to the Cinnamon filling made with rich and full flavoured Billington's Light Muscovado Sugar.&nbsp;
We like ours with a cup of coffee, the perfect companion for warm, spicy notes of the cinnamon and juciy raisins.

Cinnamon & Raisin Swirl Bread

Fancy taking your sourdough pizza to the next level? Give our sourdough stuffed crust pizza recipe a try and say goodbye to those take-out menus.

Sourdough Stuffed Crust Pizza

You're probably wondering what is a ficelle? Well, they are basically a long thin version of a baguette. Our recipe creates delicious herb ficelles that are fantastic for dipping into olive oil ans balsamic vinegar.

Herb Ficelles

This cheese and basil pinwheel bread recipe is great to take on picnics and share with family and friends!

Cheese and basil pinwheel bread

What happens when you mix dried apricots and wholemeal bread? You get a delicious wholemeal seed and grain loaf with a twist.

Wholemeal Seed & Grain Apricot Loaf

Antony Amourdoux has shared his most loved recipe Spiced Masala Buns.

Spiced Masala Buns

Made with Allinson's white dough, our Goats Cheese and Caramelised Onion bread is packed with sophisticated flavours and ideal for bakers who have mastered this recipe and are looking to wow their family and friends.

Goat's Cheese and Caramelised Onion Bread

This recipe requires a bread maker. Packed with delicious flavours and spices, this loaf is like a giant hot cross bun waiting to be sliced and enjoyed with a hot cup of tea. Whether it's at breakfast with helping of butter, or enjoyed as a sweet dough snack midday - this hot cross bun loaf is a simple, 10 step recipe using your bread maker.

Hot Cross Bun Loaf

What a showstopper. Leave your guests in ore at this stunning chocolate and pistachio bread wreath, filled to the brim with nutty, sweet chocolatey flavours and bursting with hazelnut spread. A feast for the eyes and stomach alike, this one is for special occasions, and surprsingly easy to master in a handful of steps. 
 
Using Allinson's strong white bread flour, expect your dough to bake without losing its shape, and having the chewy yet delicate texture we all love about fresh bread.

Chocolate & Pistachio Breakfast Wreath

This provincial French flatbread- or fougasse - will wow friends and relatives with its complex flavours of smoky bacon and sweet onion. Confident bakers can pull out all the stops with this recipe made with Allinson's olive oil dough.

Bacon & Onion Fougasse

You no longer need to visit an instore bakery in order to get your apple doughnut fix. We have a really simple recipe and what's more these doughnuts are baked not fried. Kids will love helping to make, decorate and eat these fruity treats.

Apple Doughnuts

Loaves don't just have to be savoury. Banana bread is famously known as a lockdown classic, so we present you to, Ginger and Orange bread. With sweet hints of orange and a subtle hot kick of ginger, this loaf is equally morish and moist. Easy to make in 6 steps - slice after slice you'll keep coming back to this flavoursome bread. 
 
The dough can also be divided into smaller bread tins to make Mini Ginger and Orange loaves - perfect for parties or smaller portions.

Ginger & Orange Loaf

A Mexican feast for the senses. Bring the sweet smell of warm cinnamon to your kitchen, with these vibrant patterned Concha's bursting with flavour. These Mexican sweet dough delights have a chewy yet fluffy texture &nbsp;thanks to Allinson's strong white bread flour.&nbsp;
Concha, meaning 'shell' in Spanish is a traditional pan dulce, getting their name from their round shape and patterned tops just like a clams shell. Imagine a delicately spiced roll topped with a crunchy sugared topping - whilst these look too good to eat, don't be fooled, they're deliciously moreish.&nbsp;

Concha's

Our Ploughman’s Picnic Rolls made with Allinson's wholemeal dough are a perfect addition to a summer salad or all-year-round packed lunch.&nbsp;

Ploughman's Picnic Rolls

Our Italian inspired Prosciutto &amp; Sun-Dried Tomato Plait is the perfect savoury way to bring a taste of Italy to your kitchen, to share with family. 
 
With sun-dried tomatoes and prosciutto this bread is perfect to share with a glass of wine, or a selection of cheese. By plaiting the bread, flavours intertwine through the bread, giving you the most rewarding taste for a simple bread bake.

Prosciutto & Sun-Dried Tomato Plait

This Shokupan Bread recipe is the perfect white bread to bake if you're looking for really soft fluffy loaf. The traditional Japanese Yudane method ensures moisture is trapped inside the loaf, giving you a super soft bread you can enjoy with a slither of butter or as a sandwich.&nbsp;
<h3>How is shokupan different to milk bread?</h3>
Shokupan, also known as Japanese milk bread, is a type of <a href="https://www.bakingmad.com/recipes/milk-loaf">milk bread</a> made using the traditional Yudane method. This patented technique mixes involves mixing boiling water with flour and letting it rest overnight, to create a super-hydrated dough and delicately soft bread.
<h3>Is shokupan similar to brioche?</h3>
Shokupan is similar to brioche. Both are light, delicate and soft breads, made with butter kneaded through to give a sweet flavour.
<h3>Can I toast shokupan?</h3>
Shokupan is delicious when toasted. We'd recommend cutting a thick slice and topping it with butter or your favourite jam. You can also slice your shokupan bread to use as a sandwich.

Shokupan Bread

Try using freshly picked blueberries and a homemade gooseberry jam for a special touch to this sweet berry bread.

Berry Bread

Have you ever seen such golden rolls before? We'd expect nothing less from these beautifully nutty Pecan and Maple Breakfast Rolls, perfect for enjoying first thing in the morning with a hot cup of tea. Baked using Allinson's country grain bread flour, it is perfect for granary style loaves like this and has a rich texture and nutty flavour - brought to life when adding coarsely chopped pecans and maple syrup.